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What’s The First Thing an Entrepreneur Should Learn About Business?

What’s The First Thing an Entrepreneur Should Learn About Business?


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To shed light on the crucial first steps for budding entrepreneurs, we’ve gathered eight insightful answers from seasoned CEOs, COOs, and other business leaders. These experts share their wisdom on everything from understanding your target market to avoiding comparison with others. Dive into these valuable insights to kick-start your entrepreneurial journey.

  • Understand Your Target Market
  • Choose the Right Business Name
  • Examine Your Business Beliefs
  • Persevere Through Challenges
  • Grasp Your Business Finances
  • Manage Cash Flow Effectively
  • Value a Solid Business Plan
  • Avoid Comparison with Others

Understand Your Target Market

One of the first things I learned as an entrepreneur is the importance of understanding my target market. It’s vital to know who your customers are, what their needs and wants are, and how your product or service meets those needs. Without this knowledge, you’re essentially shooting in the dark. This understanding guides your marketing strategies, product development, and overall business direction.

Lindsey Hyland, Gardening Expert, Founder, Urban Organic Yield

Choose the Right Business Name

Be pragmatic with your business name. One of the initial steps an entrepreneur should nail is choosing the right name for their business. At PRLab, we spent considerable time brainstorming and researching to create a name that would resonate and stick with our audience. It’s not just a matter of preference or sentiment; your business name carries your brand’s identity and can significantly impact its perception and memorability.

I’d say, don’t rush this process. The name should align with your brand values and appeal to your target audience. I learned that a well-thought-out name sets the tone for all your future branding and marketing efforts. It’s the first handshake with the market, so make sure it’s firm and fitting. Remember, a name has the power to make or break initial customer interest, so invest the time to get it right.

Neil Hodgson-Coyle, COO, TechNews180

Examine Your Business Beliefs

An entrepreneur should learn about business and their approach through their own beliefs. They should ask themselves, “What feels easy to me?”, “What feels safe?”, “What feels scary?”, “What do I need to familiarize myself with more?” 

Our perception of how business works can be both your greatest strength as an entrepreneur, but also your greatest indicator of where your blind spots are. Once you’ve investigated this and mapped it out, you can then look to fill in your gaps and get help or support where you need it. 

For example, if you are worried about how you will manage the finances, you could use a budgeting tool or hire a business-planning accountant. If you know that concepting and pitching feels easy to you, you can get that part done quickly. Many people forget that their relationship to work is a huge factor in whether their business will succeed, so it’s worth learning about early on.

Hannah Ray, Life, Career + Business Coach, TAKE Coaching Amsterdam

Persevere Through Challenges

Don’t give up. Through my journey, I’ve seen that success often lingers just around the corner. It’s easy to feel defeated when initial attempts don’t skyrocket, but perseverance is key. 

At ZenMaid, we faced many challenges, but we stuck to one mantra: the real loss is only when you stop trying. This mindset is essential. Keep moving forward, no matter the hurdles. That’s how success eventually finds its way to you.

Amar Ghose, CEO, ZenMaid

Grasp Your Business Finances

Entrepreneurs must grasp a firm understanding of their business finances. This encompasses comprehending the operational expenses, cost of goods, and desired profit margin. While the financial aspect may not come naturally to many entrepreneurs, clear insight into revenue and costs is essential for making informed financial decisions that can significantly contribute to the business’s success.

Kimberly Bogues, Founder/CEO, Flourish Business Consulting

Manage Cash Flow Effectively

Learn how to account for cash flows properly. Running into a cash crunch can happen more quickly than people realize. It sneaks up on you when you aren’t aware of how important it is to track this. 

When you’re fully aware of your financial situation, you have options for dealing with upcoming cash shortfalls. You’ll recognize the need to seek external financing, cut spending, or increase revenue to weather the storm while you still have time to act. You want to give yourself the best chance to prevent a catastrophic loss of the business. People are counting on you, so make sure you can stay in this for the long term.

Scott Sidders, Co-Founder, Scott & Yanling Media Inc.

Value a Solid Business Plan

An entrepreneur’s earliest lesson is to recognize the value of a solid business plan. It’s the blueprint of your business: an overview of your business goals, targeted audience, and strategies for reaching them. It not only gives direction but also attracts potential investors. 

As the proverb goes, “Failing to plan is planning to fail.” So, a smart entrepreneur knows that a comprehensive business plan is not a luxury, but a necessity.

Abid Salahi, Co-Founder and CEO, FinlyWealth

Avoid Comparison with Others

One thing I would say to any budding entrepreneur is to remember that comparison is the thief of joy. You often only see from other business owners what they want you to see, which is typically only the “good” side. Don’t feel compelled to race other entrepreneurs!
Wendy Makinson, HR Manager, Joloda Hydraroll

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